How It Works

 This information is used to provide a comprehensive overview of the business and its value to potential buyers, and to facilitate due diligence during the sale process.

All businesses sales marketing efforts have an extra layer of confidentiality needed.  Typically, we draft a Listing Summary and/or a Teaser, and prepare a Confidential Information Memorandum (CIM).  The Teaser confidentially attracts interest to the acquisition opportunity whereas the CIM is only provided to qualified buyers (under NDA). The CIM is very in-depth and often the #1 selling collateral that the broker has at his or her disposal. It is extremely important to adequately tell the story of the Company and cover everything that a prospective buyer will need to know in the CIM to gauge their interest in making a formal offer or bid.

Execution of the Marketing Plan involves a tremendous amount of coordination and effort. Some business sale processes are highly targeted, whereas many need an expansive and wide net casted. We want to maximize market coverage, create a competitive environment, which leads to higher rate of Delivering at or above Step 1

An NDA (Non-Disclosure Agreement) is a legal contract between two parties that outlines the confidential information that will be shared between them, as well as the conditions under which the information may be disclosed.

Official phone screening refers to a formal phone conversation between the brokerage firm and the buyer prospect.

At this step, a buyer prospect will meet the Business Owner in either a Zoom call or face-to-face. Often there is a tour of the facility and operation depending on circumstances.

The purpose of due diligence is for the selected buyer to identify and assess any potential risks or liabilities associated with the transaction and to verify the accuracy of the information provided by the Seller. This is the Buyer’s time to “get under the hood” and validate and verify. Typically, a reasonable due diligence period ranges from 15 days to 90 days depending on the deal size and complexity.”

This post-closing process typically involves a negotiated period of training and familiarization, during which the new owner learns about the business operations, systems, and processes. Typically this step can range from as little as a few weeks to up to 2 years or more (refer back to Step 1 and the defined objectives).